A branding concept for a freelance creative copywriter.

Rachael is a talented creative copywriter at the start of her freelance journey. I created a playful brand design to help her target an agency client base. 

Her brand is represented by a bold geometric ‘R’ built from colourful shapes. This can be disassembled into its constituent shapes and used creatively as graphic elements, acting as a visual nod to the versatility and craft of creative copywriting.