Design of a ‘brand book’ celebrating 80 years of a family-run business.

PCL is a pneumatic tool manufacturer, based in Sheffield. To mark their 80th year they commissioned a coffee table style book to tell their story, researched and written by a historian. The design was focused firmly on the imagery, selected by myself from their vast archive and striking a balance between corporate photography and candid staff shots. As a subtle hint to their inflation equipment expertise, the book title is embossed on the cover.