Branding design for a bespoke cake maker.

Halina’s Celebration Cakes was a startup in need of a brand. Halina makes unique, richly detailed cakes for special events and I wanted her branding to reflect this artisan approach and sit comfortably at the premium end of the market.

I used a light and pretty colour scheme of sugary pastels, with a chic stripe motif giving a nod to icing techniques.